The best hockey commercials EVER, …and how we MIGHT be seeing more of ’em, sooner than we think

The commercials are at the bottom of this post. But if you’ll allow me just a moment, I’ll explain what got me thinking about ’em in the first place.

As a lifelong fan of all things hockey, I’m well aware that it’s the black sheep of the United States professional sports “family”, viewership-wise. To illustrate, the NBA’s playoffs ratings are destroying the NHL’s right now; it’s not even close. Even the NFL draft (the freakin’ draft?!?!?) crushed the Boston/Montreal Game 6 Semifinal in the ratings by a 5-to-1 margin.

And this has been the trend, unfortunately. Heck, the first two games of the 2012 Stanley Cup Finals (both nationally broadcast on NBC, by the way) got soundly thrashed by RERUNS of the following programs: ‘Dogs In The City’, ‘America’s Funniest Home Videos’, ‘Secret Millionaire’, ‘America’s Got Talent’, ‘Grimm’, ‘2 Broke Girls’, …and a rerun of the rerun of ‘America’s Got Talent’.

Yikes.

That’s the difference between getting beat …and getting a beat-down.

And yet, both the league and the sport are positioned for success, perhaps now more than ever before.

Best Super Bowl ad…?

Every once in awhile, the ad guys get it right. So why can’t they do this more often?

For What It's Worth

Glenn Reynolds reports that it was well received. I missed it when it aired last night and in case you did too, here it is. The fact that 95% of us live off the farm and wouldn’t know a horse if it bit us doesn’t, for me, take away the appreciation for a well crafted production.

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