It’s not that I’m against change, but I don’t like changing stuff just for the sake of changing it.
And it’s official: the Miami Dolphins have changed their logo, which for my money was one of the most enduring, and endearing, left in sports today. They went from this:
Yeah, yeah, yeah, …I get what an image overhaul will mean for the owners: lots and lots of new sales of logo’d hats, shirts, jerseys, kids’ pajamas, trailer hitches, bathroom plungers, breath mints, and everything else you can manage to slap a logo onto. But c’mon, did they really HAVE to go this route? What about introducing it as an “alternate” logo for a couple of years first?
I mean, it’s not as if they were stuck with the New York Islanders’ horrific (and thankfully short-lived) “Gorton’s Fisherman”, after all….
Perhaps I’m just nostalgic about the sports logos I recall from my youth, when I’d get a package of No. 2 pencils before the start of school, with each pencil sporting a different NFL team. Or maybe it was the fun (and occasionally funny) icons that adorned the corner of my hockey and baseball cards which made them more fun to collect. Whatever it was, I know that tossing yet another classic like Miami’s helmet-wearing dolphin won’t get me more excited to watch a game.
There’s a relationship that a sports fan has with their team’s helmet/sweater/jersey, which is a central reason why we root for the team and not individual players. Messing with the logo (or worse, the team mascot itself), amounts to a level of treachery which only a true sports fan would fully understand.
With that in mind, I’ve included some of my favorites below. This is by no means an attempt at a 100% complete listing, so please feel free to include the ones you feel I’ve “overlooked” in your comments.
In no particular order:
Baltimore Orioles – This one is simply wonderful. An animated bird which looks like it was drawn by the guys at Disney, wearing a baseball cap and swingin’ a bat? How do you look at that little guy and not smile?
Montreal Canadians – A true Classic, and I say this as a lifelong Boston Bruins fan. I even enjoy it when a non-hockey fan asks what the “H” stands for…
San Diego Padres – Great depiction, instantly recognizable, and fun. Remember fun in sports?
Oakland Raiders – One of the meanest-looking and best team icons ever. Rooting against this team just feels right (sorry, Raiders’ fans). It’s like rooting against Darth Vader, ’cause you CAN’T feel sorry for a team whose logo is this cool.
Detroit Red Wings – One of the most iconic in all of sports.
New York Yankees – The logo goes with the pinstripes, and it needs no alteration. Yankees fans would likely tar-and-feather the bright boy who ever decides to mess with this one.
Pittsburgh Steelers – I was never a Steelers fan, but you can’t say anything derogatory about their logo. Simple, and hearkens back to the industry from which the team derived its name. Plus, having it on only one side of the helmet makes it even more unique. (***Hint to folks in Miami: being unique is a GOOD thing…).
St. Louis Cardinals (football) – I don’t care where this team currently resides: they’ll always be from St. Louis to me (even though they hailed from Chicago prior to 1960). The cartoon Cardinal has just enough of a touch of menace to work perfectly.
Boston Bruins – Great lines and, in my humble opinion, the all-time best logo for a hockey puck. It just fits…
Milwaukee Brewers – It has the team initials as a baseball glove. What else could you want for a baseball logo? Simple (there’s that word again), effective and memorable.
San Diego Chargers – The lightning bolt says it all.
Washington Redskins – Yeah, I know all about the huge push to rid sports of American Indian nicknames, and I couldn’t care less. I’m in the camp that believes being the namesake of a team is a point of honor, and not ridicule. Do Notre Dame fans hate the Irish? Do Winnipeg fans deplore air travel? No, and no.
And if that puts me at odds with the Politically Correct nannies, so much the better.
Okay, that’s enough. I could have easily included two or three dozen more, but you get my point. Maybe someday each fan will be able to use CGI to superimpose their favorite logo onto their own team’s uniforms, sort of like a Green Screen in reverse.
Or, even better, maybe the bright folks in the owners’ boxes will leave well-enough alone and let us keep the logos we like.
How could you not mention Chief Wahoo? That is the best logo in all of professional sports. In my opinion the new Dolphin’s logo makes me want to put a rainbow bumper sticker on my car, eat some granola and talk about how the sun makes my skin all warm and moist with little beads of sweat. Poltically correct response? No. Just expressing myself.
C’mon, JJ! Chief Wahoo is politically incorrect, and YOU KNOW IT! LOL!
Heck, they don’t even want you to “Tomahawk Chop” at the games anymore, which of course, is what makes it so much fun……
As both a Kansas City Chiefs AND a North Dakota Fighting Sioux fan, I can commiserate. It’s difficult not to laugh in the face of the always-outraged progressives lecturing me on the insensitive nature of my sports teams.
Not saying I don’t laugh, of course: just saying that it’s difficult not to.
Like I said, JJ, no disrespect meant to any team I left out. And yes, I enjoy Cleveland’s Chief.
It’s the PC nature of the teams’ new images now that grates on me. They all seem to be coming out of the same studio, as if they were pulled from the same Power Point presentation.
Loved your response to the new Dolphin. And for the record, I felt a little sick to my stomach when I saw the new Miami logo. It was not unlike my reaction to when Pepsi unveiled their new “Obama-ish” design a few years back.
If you’re gonna mess with a classic, shouldn’t it be essential to make it better, and not simply more generic?
Hockey: The Chicago Blackhawks. Really, this is the sharpest jersey in the NHL.
Baseball: My laughable, 20 straight losing season Pirates.
Football: The Patriots. Love the Revolutionary-era guy in formation.
Basketball: Nope. I don’t do the NBA.
If I had a favorite logo in the NBA, it was the classic Washington Bullets jersey. With the double-L’s as outstretched arms in a tip-off, you had no question what sport the team played.
Plus, “Bullets” was just a cool name.
And yeah, I should have included the Blackhawks.
Bro….that Blackhawk’s jersey that you ( a DEVOUT Bruin’s fan) have is S-W-E-E-T…..
Official #7 Chris Chelios version, too, complete with fighting strap.
If you’re an NHL fan, you have to love that jersey…
“Some of it itches!”
My Dolphins logo looks like it is for an airline!
I think it would be important to know if it’s a male or female dolphin…..
Somebody call Ace Ventura – Pet Detective! “Laces out!”
I admire your restraint in trying to cuss, WITHOUT actually swearing…
Yes, the new ‘Flying Flipper’ logo would be appropriate for some Pacific Islands resort. I can picture it sewn into his-and-hers bathrobes, or maybe embossed on some decorative soaps.
VERY menacing, indeed….!
I’m glad you replied to Hatfield…I thought he was quoting from something reeeeeally obscure. NOW I get it.
Hey nice to see my new Twitter avi getting some love! 🙂
Your Twitter icon was what made me think of this post, after I read the original article….
Always loved that logo. Two of my favorite pitchers way back when were Grant Jackson and (of course) Jim Palmer. Wasn’t enough to sway me from my Red Sox, but I had a soft spot for the O’s, just the same.
With baseball season underway, I figured I’d given enough love to the Ravens and it was time to spread some to the O’s…It was no contest in picking this logo, brought back some chidhood memories: Earl Weaver kicking dirt on umpires’ shoes…heck I wanted to be Jim Palmer!
Glad you posted this, sports logos are always fun to talk about…and those Bullets, they also started out in Baltimore 😉
Great fan of the San Diego Padres and Chargers. Remember going to Padres games when they were still a Pacific Coast League team. At one time, Ted Williams was a Padre, albeit before my time. 😉 He was also a San Diego native like yours truly.
When I was a hockey fan, my team was the SD Gulls.
Ahhh, the old Gulls team from the Western Hockey League…! Wow, that IS a blast from the past, Mr G!!
I remember ’em from back then, but they went defunct in the mid-’70s, around the time when the World Hockey League set up camp in San Diego.
Actually, when they reformed in the 90s in the IHL, they played for the championship, losing to the Ft. Wayne Komets (where GBL and I spent part of our youth).
Gotta love sports…
Being a lifelong Raider fan, we love the haters but unfortunately its been a very long decade of stinking it up. I guess we should expect nothing less from the PC world we now live in with the dolphin logo.
I understand liking the Raiders, Blaine. Being a Chiefs fan (and one of my very best buddies since childhood is a Raiders fan) I’ve had a lifetime of experience watching the Silver-and-Black.
A great logo which should never, ever be changed.
As for your team’s recent woes, just remember that it’s April: “Hope springs eternal” in the off-season!!!
“As for your team’s recent woes, just remember that it’s April: “Hope springs eternal” in the off-season!!!” 🙂
Dang…isn’t that the Cubs fan lament every October?
The poor Cubbies.
I’m no fan of theirs, but even I’D be relieved to see them finally get off of that particular streak.
Two words for all Raiders’ fans: Immaculate Reception….
Habs logo stands for Center Hice!, You know, where de puck is drop? Comme ca?
Thanks for being here, and taking the time to comment…
Whew, that was a bit of a reach, but I’ll give you points for trying.
Personally, I preferred your line from your Twitter feed:
“That Habs logo stands for ‘Gone golfing while the Bruins go for the Cup’ en francaise!”
Now THAT is a sentiment I can get behind, completely. I just hope it comes true this year…
Shout out to Robo regarding that ‘Les Habs’ guy!
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